Google Adwords
We will learn about Google Adwords Account, campaign structure, Campaigns, Ad groups, Ads, Keywords etc. We will further explore types of campaigns, Adwords algorithms, Adwords ranking, quality score, CTR, Bidding concept.
We will expand into advanced campaign level settings, location targeting, Bidding strategies, ad extensions, Keywords Planning, Adding keywords in ad-group, conversion tracking, Campaign optimizing, Remarketing.
We will learn other types of display advertising like Banner Ads, Rich media Ads, Pop ups-under Ads, Contextual ads, In text ads, In image ads, In video ads, In page ads, video ads.
Further we will focus on Google Analytics, adding tracking code in website, Goals & conversion, Bounce & exit rate, Funnels, Integration of Adwords with analytics account.